How Sun and Ski Sports Is Using CDP to Reach Customers Where They Are

Today’s customers want interacting with a brand to be easy – they expect a seamless transition between browsing social media, researching online, and picking up in-store.

For companies like Sun & Ski Sports with a nationwide online and in-store presence, this means having to wrangle data from a dozen different sources in order to create meaningful messages that will resonate with the customer.

Handcrafting messages for each and every customer is a nice idea. The problem is that doing so for thousands of customers every day is only possible with the help of some very powerful tools. All of that data needs to be stored, organized, accessed, and shared – all at a moment’s notice.

Watch this on-demand session to learn:

How a unified customer database can drive incremental revenue
When to use a customer data platform for ad targeting or prospecting for new audiences
How to intelligently segment your database for just the right amount of personalization

Watch the video

First Name *

Last Name *

Email *

Job Title *

Company Name *

Industry *

Country *

State *

Phone *

What business challenges are you trying to solve with this offering? *

Consolidate customer data into a single customer view
Minimize data privacy risks
Optimize customer loyalty and engagement across digital and physical channels
Improve customer lifetime value
Deliver actionable analysis that informs executive business decisions

Yes, I would like to receive updates and information about Acquia's products, events, reports, and more. Please read our Privacy Policy to access your data rights.

This report from Acquia is brought to you through ittech.report. ittech.report is a library of technology content for Business Professionals and Decision Makers. To receive more free reports from your favourite companies, please visit ittech.report. To know more about how MachBizz might process your personal data please read our privacy statement.